Running a bakery in a seasonal town comes with unique challenges and opportunities. How can you maximize revenue during peak months while staying profitable in slower periods? This webinar is designed for seasonal bakery owners and managers who want to learn how to thrive year-round.
Our panelists, who are leaders from successful seasonal bakeries, will share their strategies for:
- Managing staffing and labor costs through seasonal fluctuations
- Designing menus and campaigns that drive in-season and off-season revenue
- Navigating operational challenges like licensing and planning for growth
Whether your busy season is summer, winter, or somewhere in between, this event will provide actionable insights to help your bakery flourish, no matter the time of year.
Panelists:
Matt Ratliff, Executive Pastry Chef at The Everglades Club (Palm Beach, FL):
Matt Ratliff is a seasoned pastry chef with over two decades of experience, currently serving as the Executive Pastry Chef at the prestigious Everglades Club in Palm Beach, Florida. A graduate of the Culinary Institute of America, Matt honed his craft under the mentorship of several Certified Master Pastry Chefs and has earned multiple accolades, including World Certified Master Pastry Chef (WCMPC) and Certified Master Baker (CMB) designations. With experience navigating a busy season that spans the winter months, Matt will share his strategies for leveraging slower periods to prepare for peak demand, managing staffing needs, and maintaining long-term success in a seasonal bakery environment.
Amy Clauser, Owner of C&C Candies and Country Store (Friedensburg, PA):
Amy Clauser is the owner of C&C Candies and Country Store, a family-run business in Friedensburg, Pennsylvania. With a peak season spanning September through April, Amy manages the unique challenges of a highly seasonal business, overseeing day-to-day operations, menu planning, and all social media and marketing efforts. Drawing from decades of experience, Amy will share insights into navigating seasonal demand, balancing diverse product lines, and streamlining operations for success year-round.
Amie Smith, Owner of Amie Bakery (Osterville, MA) and President of the Retail Bakers of America:
Amie Smith is the owner of Amie Bakery, a beloved establishment in Osterville, Massachusetts, known for its scratch-made baked goods and warm, community-focused atmosphere. A graduate of the Institute of Culinary Education, Amie opened her bakery in 2014 and has since built a thriving business with a bustling summer season. During the quieter winter months, she focuses on planning and teaching classes at her bakery. As President of the Retail Bakers of America, Amie brings a wealth of expertise in managing seasonal challenges, from staffing and menu planning to maximizing revenue and streamlining operations. In the webinar, Amie will share actionable strategies for balancing labor costs, running effective campaigns, and ensuring smooth order processes—all while maintaining a profitable and sustainable bakery business.
Pricing:
- RBA Members: $10
- RBA Student Members: $5
- Non-Members: $30
Click "More information" below to register for the webinar.