Conchas Demo with Chef Roger Rodriguez: Crafting Mexico’s Most Iconic Sweet Bread

When:  Jul 21, 2026 from 05:00:00 PM to 06:00:00 PM (ET)

Presented in partnership with Mexipan

Conchas are more than a sweet bread--they are a symbol of Mexican baking culture. In this live demo, Chef Roger will guide attendees through the key techniques behind their signature texture, structure, and visual appeal. From dough development and fermentation to topping application and baking, this session focuses on consistency, execution, and how to successfully bring conchas into a professional bakery setting.

Chef Roger is the founder of Cakes in Cups, a pastry and culinary school in Mexico with over 13 years of experience and more than 15,000 students. His teaching approach combines technique and tradition with a clear, accessible style that translates across skill levels, creating an environment where precision and creativity go hand in hand. Beyond the classroom, Roger runs RogerEats, a digital platform where he shares recipes, educational content, and culinary experiences aimed at connecting educators, brands, and the next generation of bakers and pastry chefs. His guiding philosophy is simple: knowledge grows when it's shared.

Free for RBA members | $30 for non-members

Click "More information" below to register for the webianr.

Event Image

Contact

Sophie Boczek
(800) 638-0924 x702
Sophie@retailbakersofamerica.org