National Bakery Day is a prime moment for bakeries to stand out, strengthen customer loyalty, and drive meaningful sales—but getting the most out of it takes intention and smart planning. This session will guide bakery owners and teams through practical, effective strategies to elevate their celebrations and turn National Bakery Day into a true business builder.
You'll hear directly from John Lupo, the baker who created National Bakery Day ten years ago. John founded Grandma's Bakery in Minnesota in 1978 and grew it into a thriving two-location operation over 44 years. As a Certified Master Baker and past RBA Board President, he knows how to cut through the noise, build genuine community connections, and convert special events into real sales.
We'll cover key elements such as:
- Planning your National Bakery Day concept — choosing themes, designing limited-time offerings, and organizing in-store experiences
- Building excitement in advance — using social media, email, and simple marketing tactics to create buzz
- Engaging your community — partnering with local businesses, schools, or nonprofits to expand your reach
- Using storytelling to highlight your bakery — sharing your bakery's history, people, and products in ways that resonate
- Leveraging RBA resources — templates, marketing tools, and national messaging to help amplify your celebration
- Turning the day into long-term momentum — capturing new customers, gathering emails, and converting traffic into repeat business
This webinar offers actionable tools, fresh ideas, and real-world approaches to help you own the day and make this year's National Bakery Day your most successful yet.
Click "More information" below to register.