Understanding Gen Z & Strengthening Employee Retention in Today’s Bakeries

Attracting and retaining great people has never been more challenging—or more important—for retail bakeries. In this session, Marissa Sertich and Kimberly Houston of the Retail Bakers of America break down what today’s workforce really wants, with a special focus on Gen Z’s motivations, communication styles, values, and expectations in the workplace.

This webinar explores:

• The core drivers behind Gen Z’s career decisions
• How bakery owners can build inclusive, growth-focused cultures that resonate
• Retention strategies that go beyond pay—belonging, development, flexibility, and recognition
• Approaches for supporting long-term engagement and reducing turnover
• Practical steps you can implement immediately to strengthen your hiring pipeline and build a workplace where employees thrive

Whether you’re hiring your first team member or managing a multi-store operation, this session will give you a clearer understanding of the next generation of bakery professionals and how to create a workplace where they want to stay, contribute, and grow.

Pricing: Free for RBA Members Non-Members: $30

Click "More information" below to register for the webinar.