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This guide contains a listing of the resources provided by the RBA Store. For further information on these and other products, contact Howard Cook at (703) 610-0230, or (800) 638-0924 or hcook@rbanet.com.

For additional Retail Baker items for sale, please also see our store on Cafe Press.

You may also download and send in an order form by downloading it here.

101 Gourmet Cupcakes in 10 Minutes

$22.00

RBA’s Sweet Tooth Selection

With Wendy Paul there is always a reason to bake! Author of "101 Gourmet Cupcakes in 10 Minutes," Wendy Paul grew up learning how to cook and bake from the best of the best; her mother, grandmothers, even her mother-in-law. Making simple gourmet meals and desserts is a passion for Wendy. When she is not in the kitchen with her signature apron cooking for her husband, children and the family dog named "Cupcake," she enjoys crafting and reading.

$22.00

Bakery Expansion Guide

$50.00

If you are considering business expansion, this overview of the process will help you decide what direction to take. Learn how to avoid the pitfalls of expansion from retailers who have successfully survived it. Included in this edition - among other things - are checklists, lists of resources and "Stories from the Trenches."

Book Price
$30.00 RBA Member
$50.00 Non-Member

** FREE WITH ANY PURCHASE

 

$50.00

Baking Artisan Bread

$27.00

BAKING ARTISAN BREAD
Chef Ciril Hitz

Baguette dough yields a bouquet of breadsticks, buttery brioche becomes an elegant fruit Danish, and so on - you can create more than 30 mouthwatering breads from just 10 recipes!

Baking Artisan Bread provides a simplified, formula-based approach to baking bread at home, making the mixing, the rising, and the baking itself more approachable and less intimidating. With step-by-step full-color process shots and clear directions, chef Ciril Hitz will show you how with just 10 formulas you can create more than 30 different breads - how's that for streamlined?

 

Book Price
$22.00 RBA Member
$27.00 Non-Member
$27.00

Baking Fundamentals

$88.00

Noble Masi, CMB

Written by renowned baker and educator, Noble Masi, CMB, this book explores the basics of baking and pastry using real-life examples, learning activities, and four founding principles. The book also focuses on the basic principles behind formulas – ratios, sequence, time and temperature – and how these factors impact all qualitybaked products. Rich with photographs and illustrations, it provides numerous handson exercises and shows how mastering a few basic concepts can yield thousands of signature recipes.

Book Price
$75.00 RBA Member
$88.00 Non-Member
$70.00 Certified Journey Baker (CJB) Candidate

$88.00

Board of Directors Formula Book

$45.00

RBA Board of Directors, past 15 years

A collection of 190 shop- and customer-tested formulas which have been brought to "Show & Tell" sessions at the RBA Board of Directors meetings over the past 15 years.

Book Price
$25.00 RBA Member
$45.00 Non-Member

$45.00

Deli Skills Training Program

$25.00

Training on customer & associate safety; customer service; the deli department; equipment and preparation; merchandising; product knowledge; receiving and storage; sanitation; shrink control; and suggestive selling.

VHS Set (includes 10 cassettes)
$15.00 RBA Member
$25.00 Non-Member

$25.00

Formulas for Crumbs

$20.00

The Retailer’s Bakery-Deli Association
Turn your crumbs into profit with this collection of formulas from RBA's Marketplace 1995.  An oldie but goodie, this formula book is full of classics that will not only satisfy customers, they will also improve your profitability.

Book Price
$10.00 RBA Member
$15.00 Non-Member

$20.00

Profitable Holiday Ideas

$35.00

The typical retail bakery will earn 40% or more of its annual gross sales in just three months during the fall. Halloween, fast becoming the most profitable holiday in the baker’s calendar, is quickly followed by
Thanksgiving and Christmas. Every baker puts long hours into planning and production for this critical selling season. Join Jackie Scott, CMB; Mike Kalupa; Mark Atwood, CMB; and Ed Fraser, CMB as they share more than a dozen seasonal products and merchandising tips that put dollars on their bottom-line and can do the same for you. Approximate running time: 60 minutes each.

DVD Price
$8.00 each RBA Member (December Only) normally $20
$20.00 each Non-Member (December Only) normally $35

$35.00

RBA Road Show – The Baker-to-Baker Tour Series

$10.00

Create excitement in your bakery, learn about industry trends and find ways to increase sales or lower your costs by getting out of your bakery! Bakery tours are the best way to build your business. Join host Mike Kalupa as he tours local bakeries. Approximate running time: 30 minutes each.

DVD Price
$5.00 each RBA Member
$15.00 each Non-Member

$10.00

RBA Workshop Book - Shop Tested Ideas & Formulas

$30.00

This workshop book is dedicated to all the bakers and allied industry representatives who so unselfishly share their best selling formulas and ideas with fellow bakers. Because bakers have no secret, we are able to provide consumer with good, nutritious bakery foods that can truly be enjoyed. The willingness to share information gives us a healthy, thriving industry, so that we can offer a very bright future for any young man or woman entering the retail baking field.

$30.00