Media Guide
The Retail Bakers of America was founded in 1918 as a 501(c)(6) not-for-profit trade association, and represents approximately 1,000 retail bakeries, industry suppliers, universities, students, educators, retired industry professionals and entrepreneurs.
The Retail Bakers of America is committed to the success of the retail baking industry, serving as a business partner connecting buyers and sellers—retailers and suppliers, as well as consumers and retailers—to build profitable bakeries. The Retail Bakers of America offers retail bakeries knowledge and resources to enhance business operations through learning opportunities, shared best practices, networking and industry communication. We strive to improve the operation and profitability of retail bakers.
RBA offers many advertising, exhibiting and sponsorship opportunities. Please contact Aleksandra Syska at (703) 610-0241 or asyska@rbanet.com to determine which medium best fits your needs.
Wonderful Wednesday Webinars
RBA’s Webinars are web conferences, providing members the ability to introduce a live demonstration or presentation over the internet on topics relevant to the baking community. In a web conference, each participant sits at his/her own computer and is connected to the presenter and other participants via the Internet. Audio is available over the internet if the attendee is connected to speakers and a microphone. Attendees may also dial-in to the Webinar using a conference call phone number. Webinars are recorded and posted in RBA’s Members-Only area.
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Webinar
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Description
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Rate
Offered to RBA members only |
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Sponsor
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Name and logo prominently displayed on each slide and a 30-second promotional commercial read at conclusion of Webinar
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$100
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Presenter
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Educate members on your product/service and its importance to the industry through a 30-minute Webinar presentation
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$250
RBA Allied GOLD membership includes one free presentation. |
Please contact Aleksandra Syska at (703) 610-0241 or asyska@rbanet.com to sponsor the next Webinar.
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RBA NewsBrief
Distributed electronically to RBA members, each weekly edition contains articles gathered from an expansive list of sources, including The Associated Press, USA Today, The New York Times and other leading industry publications.
Distributed electronically to RBA members, each weekly edition contains articles gathered from an expansive list of sources, including The Associated Press, USA Today, The New York Times and other leading industry publications.
RBA Website
RBA’s website is a principal information resource for members and those involved in the baking industry.
RBA’s website is a principal information resource for members and those involved in the baking industry.
For rates and to advertise in the NewsBrief or on RBA’s website, please contact Ben Maitland at
(972) 402-7025 or bmaitland@multibriefs.com.
(972) 402-7025 or bmaitland@multibriefs.com.
The Business Owner
The Business Owner newsletter is distributed six times a year to members-only. It is a 4-color publication delivering basic business advice and know-how for today’s small and mid-size business proprietor. Each issue delivers knowledge in the areas of business strategy, profit and cash flow maximization, risk reduction and avoidance, insurance, sales and marketing, advertising and branding.. Circulation is 1,000.
The Business Owner newsletter is distributed six times a year to members-only. It is a 4-color publication delivering basic business advice and know-how for today’s small and mid-size business proprietor. Each issue delivers knowledge in the areas of business strategy, profit and cash flow maximization, risk reduction and avoidance, insurance, sales and marketing, advertising and branding.. Circulation is 1,000.
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Size
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1 Issue
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3 Issues
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6 Issues
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¾ page
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$1,000
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$800
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$700
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*RBA members in good standing receive a 10% discount off gross rates. Premium placement and exclusivity on the back cover included.
Please contact Aleksandra Syska at (703) 610-0241 or asyska@rbanet.com to place your print advertisement.
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Baker’s Rack
Baker’s Rack magazine is the quarterly flagship publication of the Retail Bakers of America, reaching retail baking professionals and the baking industry as a whole. Articles are submitted from industry experts who understand the unique interests and needs of today’s retail baker. Circulation is 1,500 (bonus circulation at annual convention).
Baker’s Rack magazine is the quarterly flagship publication of the Retail Bakers of America, reaching retail baking professionals and the baking industry as a whole. Articles are submitted from industry experts who understand the unique interests and needs of today’s retail baker. Circulation is 1,500 (bonus circulation at annual convention).
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Size
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1 Issue
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2 Issues
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3 Issues
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4 Issues
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full page
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$2,075
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$1,650
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$1,450
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$1,250
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½ page
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$1,000
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$800
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$700
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$600
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¼ page
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$500
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$400
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$350
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$300
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* RBA members in good standing receive a 10% discount off gross rates. Reserve your cover position at a 15% premium charge.
* Publisher is not responsible for errors due to improper file preparation. Additional charges may apply to prepare the ad for print reproduction.
Mechanical Specifications: Keep live image area ¼” from trim, add 1/8” to trim for each side that bleeds. Printing: Sheet fed; Bindery: Saddle Stitch. Acceptable formats: PDF (preferred), EPS, TIF, Quark, InDesign.
Digital Requirements: Please supply all fonts – printer and screen, including any font used by an imported graphic that has not been converted to outlines. Use PostScript Type 1 fonts, no TrueType fonts. Supply all supporting EPS and TIFF files used in your page. Color graphics must be saved CMYK (300 dpi or higher). No RGB, JPEG, or PICT files. The background of a TIF image in QuarkXPress should be set to white or 0% black. Do not include low resolution (FPO) images. Supply only files to be used for high-resolution output.
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Size
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Width x Depth (in inches)
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Trim
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8¼ x 10 7/8
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full page
non-bleed bleed |
7 3/4 x 10 3/8 8 5/8 x 11 1/8 |
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½ page horizontal
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7¼ x 4 7/8
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½ page vertical
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3½ x 10 3/8
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¼ page
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3½ x 4 7/8
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Custom Advertising
Wrap your message around an issue of Baker’s Rack with a belly-band to truly stand out!
Wrap your message around an issue of Baker’s Rack with a belly-band to truly stand out!
Classified Advertising
Classifieds are placed in “The Market” section of Baker’s Rack. Categories include Bakeries for Sale and Equipment for Sale. Specialized headers may be added with RBA approval.
Classifieds are placed in “The Market” section of Baker’s Rack. Categories include Bakeries for Sale and Equipment for Sale. Specialized headers may be added with RBA approval.
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Classified Ad
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1 Issue
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2 Issues
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3 Issues
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4 Issues
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Limit 125 words
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$150
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$120
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$100
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$80
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* RBA members in good standing receive a 10% discount off gross rates. Rates include 3 month posting per issue on RBA’s Website (RBA members only). Classifieds posted on the Website only are $75 per month. Equipment for Sale items posted online by RBA members are free of charge; print publication rates still apply.
Publication Schedule / Editorial Calendar
| Issue | Cover Story | Holidays Covered | * Space Reservation | Printer Deadline | Mail Date |
| SPRING Mar/Apr/May |
A Decorator's Delight: Innovative Design Techniques & Tips | Easter, Mother's Day, Graduation, Memorial Day, Wedding Cakes | January 25 | February 15 | March 1 |
| SUMMER Jun/Jul/Aug |
Specialty Bakeries: Cupcakes, Pet Treats & more! | Father's Day, Independence Day, Back-to-School | April 27 | May 18 | June 1 |
| FALL Sept/Oct/Nov |
In All Thy Bounty - Artisan Breads/Bagels | Labor Day, Halloween, Thanksgiving | July 28 | August 18 | September 1 |
| WINTER Dec/Jan/Feb |
Christmas, Hanukkah, Kwanzaa, New Year's, Valentine's Day | October 27 | November 17 | December 1 |
Editorial calendar is subject to change. Please contact Aleksandra Syska at (703) 610-0241 or asyska@rbanet.com for updates and to place your print advertisements. *Advertisement material with accompanying insertion order form and articles submissions are due by Space Reservation date.
Mailing List Rental
RBA Allied members in good standing may request a complimentary membership list for a one-time use at no charge. Additional list rentals may be requested during the membership year at no additional charge for RBA Allied GOLD members and $250 per list for Allied members. Non-member fee is $400 per list rental. Customized lists may be provided at $0.50 per name and includes company name, primary contact and mailing address.
Mailing List Rental
RBA Allied members in good standing may request a complimentary membership list for a one-time use at no charge. Additional list rentals may be requested during the membership year at no additional charge for RBA Allied GOLD members and $250 per list for Allied members. Non-member fee is $400 per list rental. Customized lists may be provided at $0.50 per name and includes company name, primary contact and mailing address.
Contact Howard Cook at (703) 610-0230 or hcook@rbanet.com to request your mailing list.
