The Year of the Donut: How to Maximize Sales with the Perfect Assortment

When:  May 13, 2025 from 01:00:00 PM to 02:00:00 PM (ET)

Donuts aren’t just a breakfast staple—they’re a year-round sales driver with huge potential. But is your bakery offering the right mix to keep customers coming back? Join industry experts from Dawn Foods in this virtual event as they share proprietary research on consumer donut preferences and introduce a simple 1-2-3 approach to optimizing your donut case. Learn how to balance everyday favorites with exciting new varieties and premium offerings that capture incremental sales.

What You’ll Learn:

  • Discover the Perfect Mix: Identify the donut lineup that drives the most volume for your bakery.
  • Delight Your Customers: Find out how to satisfy consumers who crave variety.
  • Boost Your Sales: Capture additional revenue with premium donut trends.

Featured Presenters:

Cathy Wisloski, Manager of Insights, Dawn Foods

With over 20 years of experience in consumer insights, Cathy specializes in identifying profitable trends and translating them into actionable growth strategies for bakeries. At Dawn Foods, she helps businesses navigate shifting consumer preferences and market demands, ensuring they stay ahead of industry trends while maximizing sales.

Larry Lobe, National Technical Sales and Service Manager, Dawn Foods

With 35 years in the baking industry, Larry has spent the last 25 years at Dawn Foods, where he helps bakeries optimize their product offerings and enhance customer satisfaction. Based in Phoenix, he works closely with bakery owners to ensure they have the right mix of products to drive sales and meet consumer demand. A passionate baker himself, Larry enjoys perfecting bread and pizza recipes in his wood-fired oven and sharing his expertise with others in the industry.

Pricing:

Free for RBA Members

Non-Members: $15

Click "More information" below to register.

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Contact

Sophie Boczek
(800) 638-0924 x702
Sophie@retailbakersofamerica.org