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7 Tips to Increase Sales in 2024

By Business of Baking Blog posted 12-28-2023 12:00:07 AM


As we kick off the exciting journey into 2024, it's time to gear up for a year filled with fresh possibilities and endless business opportunities. If you've got your sights set on boosting sales and taking your enterprise to new heights, you're in the right place. In this article, I’m sharing seven tips that will both revitalize your sales strategy and set you on a path to success in this new year. From embracing cutting-edge technologies to tapping into the pulse of consumer trends, we've got the inside track that will help make 2024 your most prosperous year yet. So, let’s get to it.

7 Tips to Increase Bakery Sales

  1. Make your website user-friendly and informative.
  2. Utilize email marketing to connect.
  3. Seasonal flavors or rotating menu.
  4. Offer discounts for repeat orders.
  5. Collaborate with other complimentary local businesses.
  6. Create a referral program for customers.
  7. Implement an online booking system.

Make your website user-friendly and informative.

Be honest. When was the last time you visited your website? If it’s been longer than 6 months, I want to set aside time before the end of the month to review your site and make some updates. When it comes to promoting your baking business and attracting more clients, having a user-friendly and informative website is key. 

Think about potential customers who are searching for delicious cakes, cupcakes, and other treats in your local area. They want to browse through your website effortlessly, find the information they need, and place an order with you using an easy check out process. In order for all of this to work, you must make sure that your website is visually appealing (including enticing photos of your creations) and a clean layout that is easy to navigate. You should also include clear and concise descriptions of your products, including flavors, sizes, and customization options. Also, don't forget to include essential details like pricing, delivery options, and contact information. 

Utilize email marketing to connect.

To take your baking business to the next level and build stronger connections with your customers, I highly recommend that you harness the power of email marketing. With email marketing, you can reach out directly to your loyal customers and potential clients and share updates, promotions, and exclusive offers. I encourage you to send out regular newsletters with mouthwatering photos of your latest creations, along with helpful party planning tips and ideas. 

Personalize your emails by addressing your customers by name and tailoring the content to their preferences. This is something you can automate within your email CRM such as MailChimp or MailerLite. Encourage recipients to forward your emails to friends and family who may be interested in ordering delicious treats from your bakery. By utilizing email marketing effectively, you can connect with your audience in a more direct and personal way, nurture customer loyalty and drive more business to your bake shop.

Seasonal flavors or rotating menu.

When it comes to keeping your customers excited and coming back for more, incorporating seasonal flavors or a rotating menu can be a game-changer. Imagine offering special treats like pumpkin spice cupcakes in the fall, refreshing lemon cakes in the summer, or decadent peppermint chocolate creations during the holiday season. By embracing the flavors of each season, you not only cater to your customers' cravings but also create a sense of excitement and anticipation. 

Consider sending out a monthly newsletter showcasing your seasonal offerings, enticing your loyal customers to indulge in these limited-time delights. With a rotating menu, you can keep your customers engaged and more reasons to keep coming back to your bakery. Don't be afraid to get creative and experiment with flavors that capture the essence of each season, and watch your cake business thrive.

Offer discounts for repeat orders.

Consider implementing a discount program for your baking clients to further encourage customer loyalty and increase repeat orders. Show your appreciation for their continued support by offering exclusive discounts or special promotions for those who come back for more. Whether it's a percentage off their next purchase or a buy-one-get-one deal on cupcakes, these incentives can be a powerful way to keep your bakery top of mind for your customers.

Collaborate with other complimentary local businesses.

By partnering with nearby businesses that offer complementary products or services, you can expand your reach and attract new customers. For example, you could team up with a local florist and offer a joint promotion for weddings or special events. By bundling your cake services with their floral arrangements, you can create a more comprehensive package that appeals to potential customers. Additionally, you can cross-promote each other's businesses through social media shoutouts or featuring each other's products in your storefronts. This collaboration not only benefits both businesses but also provides added value to your customers, making them more likely to choose your bakery for their cake needs. So, reach out to other local businesses and explore the possibilities of collaboration to boost both of your businesses.

Create a referral program for customers.

Consider creating a referral program for your customers to further boost bakery sales. Encourage customers to spread the word about your delicious treats by offering incentives for referrals. For example, you could provide a special discount or free cupcakes for every new customer they refer to your bakery. Not only does this reward your loyal customers, but it also helps expand your customer base through word-of-mouth marketing.

Make it easy for customers to participate in the program by providing referral cards or a simple online form where they can submit their referrals. Referral programs tap into the power of networking which also allows your bakery to reach new potential clients.

Implement an online booking system.

Are you tired of manually managing your cake orders and appointments? Stay organized and save time with the convenience of online bookings for your bakery. By implementing an online booking system, you can easily manage your calendar, track orders, and avoid double-bookings. Customers will appreciate the convenience of being able to book their cake orders online, eliminating the need for phone calls or visits to your bakery. You can even integrate email marketing into your online booking system, sending automated reminders and promotions to keep your customers engaged and coming back for more delicious treats. With online bookings, you can streamline your bakery operations and provide a seamless experience for your customers, all while staying organized and focused on what you do best. 

These tips may seem simple, but they are powerful tools that will help you increase sales and book more bakery orders in the future. Remember to showcase your unique talents, stay organized, and engage with potential clients in a friendly and professional manner. With these strategies in mind, you'll be well on your way to achieving your goals and sweet success in your baking business this year and beyond.

Cyd N. Mitchell
Business Blogger, Retail Bakers of America

Cydni N. Mitchell (aka Cyd) is a Bakery Consultant and the Sweet Business Coach behind Sweet Fest®. Based in Atlanta, GA, Sweet Fest® is an online company that supports the business needs of the Sweet Community in the areas of professional development, marketing, branding and web design.

By trade, Cyd is an accountant & financial analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She is the Founder of the Sugar Coin Academy, an online business academy for business owners in the baking and sweets industry, and she is also the organizer of The Ultimate Sugar Show, Georgia’s Largest Annual Baking and Sweets Expo in Atlanta. She is also the Business Blogger for the Retail Bakers of America.