Learn about the importance of email marketing and how it can improve your customer relationships, help increase conversion rates and make your online business a long-term success.
It is not uncommon to have a high standing in Search engine results yet experience low conversion rates. In fact, it is possible for someone with a lower ranking than yours to generate considerable revenue from their products. How is this possible? All other factors such as good website design, compelling sales copy, and quality products being comparable, it is likely the other individual has an effective email marketing strategy in place.
For those looking to make a long-term success of their online business, it is widely accepted that email marketing is essential. This form of marketing acts as a lifeline, providing sustainability and longevity to the business. When I started my Internet business, I did not consider email marketing, instead investing heavily in SEO. However, it was soon apparent that without a plan for how to engage with the customers who would visit my website, my business would not be successful.
It's true that most people won't buy your product or service on their first visit to your website. But, there are a few who will, so it's worth it to get those sales! Not only that, but you want to make sure those customers become lifelong buyers. What's the best way to do that? Well, a great way to stay connected is with an email follow-up system. It's a cost-effective way to keep your customers in the loop.
4 Benefits of Email Marketing:
-
Get personal with email marketing
Reaching out to your website's visitors with personal emails is the most cost-effective way to create a connection. In an often very impersonal online world, a friendly and personal message can be a great way to make your business stand out.
-
Email marketing can help you build trust with your customers.
By sending useful tips related to your products and services, you can show them how knowledgeable you are in the area. For example, if you are selling wedding cakes, you could share wedding planning advice or a cake cutting guide to help your customers. When they see you as an expert in the field, they will be more likely to trust you and buy from you.
-
Email marketing provides a great way to introduce your product or service to visitors.
Studies have shown that many people need to be exposed to an offer multiple times before they make a purchase. Email marketing is an excellent way to get your offer in front of your website visitors.
-
Welcome those first-time buyers!
With email marketing, you can show your customers your latest offerings and keep them in the loop. Give them a warm thank you by sending them a free gift or special discount on related items soon after they've made a purchase. This is a great way to build loyalty with your customers and turn them into lifetime fans.
Conclusion
In conclusion, email marketing is an effective way to reach out to your visitors, build trust with them, introduce them to your product or service, and show appreciation for their loyalty. By utilizing email marketing, you can create strong relationships with your customers and increase your sales.
Cyd N. Mitchell
Business Blogger, Retail Bakers of America
Cydni N. Mitchell (aka Cyd) is a Bakery Consultant and the Sweet Business Coach behind Sweet Fest®. Based in Atlanta, GA, Sweet Fest® is an online company that supports the business needs of the Sweet Community in the areas of professional development, marketing, branding and web design.
By trade, Cyd is an accountant & financial analyst with a Masters from the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill. She is the Founder of the Sugar Coin Academy, an online business academy for business owners in the baking and sweets industry, and she is also the organizer of The Ultimate Sugar Show, Georgia’s Largest Annual Baking and Sweets Expo in Atlanta. She is also the Business Blogger for the Retail Bakers of America.
#EmailMarketing
#Marketing