Member Programs

Exclusive Member Discount Affinity Programs

The Retail Bakers of America have partnered with the following companies to offer exclusive members cost-saving programs. You must be an active RBA member to receive benefits. Join today for more information. 


Trahin Miller Insurance Services is the exclusive endorsed agency for retail bakeries. Products include property, liability, workers comp, auto and commercial umbrella. Trahin Miller offers competitive premiums with policies designed specifically for bakeries. Benefits of the RBA Insurance program include loss control programs, safety tips, workers comp audit help and top notch service.



Andy Murray | Health Exchange Consultant

SASid Insurance Development  |  462 Midland Road |  Janesville, Wisconsin 53546


One of the RBA Merchant Credit Card Processing Program provides members with access to a provider willing to design a program to meet your specific needs. The program offers online statements and reporting, affordable and functional hardware options, wide-ranging processing solutions, high-speed processing and knowledgeable sales and service staff to assist all members.


Email Marketing by Constant Contact® is the easy, effective, and highly affordable way to get your message out to your customers—and build strong, successful, and lasting relationships with them.  You'll create high-impact email newsletters and promotions in minutes, no technical expertise necessary. With more than 300 easily-customized templates, a simple point-and-click tool, and award-winning free customer support, you can create professional, compelling messages your audience will act on. And we make it easy for you to manage your contact lists, sign up website visitors, track your clicks and open rates, and send automated communications to new subscribers. RBA Members receive a member discount when they sign up!


Reduce and Manage Energy Expenses!  APPI Energy provides the Powerful Solutions Program, an exclusive member benefit that assists members in managing and reducing their energy expenses. APPI Energy navigates the maze of energy deregulation by negotiating favorable “real-time” pricing and contract terms and conditions with competitive energy suppliers across the country. APPI Energy provides energy procurement services with minimal time commitment and no upfront cost.


RETRANS FREIGHT - Freight is a large part of your budget and a large part of your business. As an enterprise freight management firm, ReTrans Freight will become your “Fortune 500 shipping department” as we identify significant savings, negotiate benefit-rich contractual agreements,  offer management reporting

tools, and deliver real-time data to improve vendor relations and customer satisfaction.


RBA has partnered with Hector Chichoni to provide members with access to immigration legal help. Mr. Chichoni will provide free initial consultation to RBA members for the first 15 – 30 minutes regarding specific immigration problems or compliance issues they may be confronting.


Businesses have begun to recognize a long-overlooked marketing opportunity: in-store messaging.   TelAdvantage lets you take advantage of this captive audience. It's the world's most recognized name in messaging products and services. You’ll be relieved to know, however, that you don't have to pay a premium to work with the best. As you may know, most messaging vendors buy player equipment manufactured by other companies, bundling it with message production services.  Not only do we produce the music and message content, we manufacture the messaging equipment as well. This puts us in a unique position to offer pricing our competitors can't touch. Frankly, our competitors buy equipment for about the same prices we can offer to your members!

For a one-time price of just $299.00* you will be provided with a turnkey messaging solution: the iQueue III player, along with a one year subscription to, the message download site where you will log in to a private area and have access to a huge variety of standard Retail Bakers of America "brand" messages. Select the messages you want to play, download them to a Secure Digital (SD) card, and insert the card into your iQueue III player.


PAYROLL AND HR OUTSOURCING YOU CAN COUNT ON!  Eliminate the time-consuming chore of payroll and benefits administration with expert, confidential services from Paychex, Inc. We provide Retail Bakers of America members with comprehensive, accurate, and affordable payroll and HR services tailored for your business. 

Best of all, RBA members will receive up to 30-40% off dependent on the size and complexity of the payroll/HR packages purchased.  


Special member savings are yours with Hertz. Use your Hertz discount code whenever you rent a car to save up to 25% depending on where and when you travel. Hertz operates in over 150 countries with almost 1800 locations in the U.S. alone.  


Businesses have long recognized that the right music can positively impact the customer experience. SIRIUSBusiness is the ultimate “right music”. Broadcasting coast-to-coast, 24-hours a day from state-of-the-art studios in the heart of NYC, SIRIUS uses a fleet of high-power satellites to deliver 67 commercial-free music channels, from just $24.95 per month. From a collection of over 500,000 songs, the channels span a huge array of categories, from pop to hip-hop; from blues to classical. Whatever genre suits your business and pleases your customers, we’ve got it. We invite you to sample the unique SIRIUS listening experience. Visit to hear streaming audio samples of any of the SIRIUS music channels.

RBA members receive a $30 rebate on the equipment package (making it just $209) and the standard $15 activation fee is waived. For members currently paying Muzak for their radio needs, SIRIUS presents the opportunity to save thousands of dollars in a matter of just a few years. For members that have never been able to justify the cost of business music, now you can. For members in need of  PA amplifiers, speakers, etc., we stock anything you might need. Our sound equipment prices are already the best in the market, but we'll take an additional 10% off for RBA members. The savings on sound equipment could add

thousands more to your savings.


SRR and the Retail Bakers of America have joined to help your bakery reduce its cost of utilities and receive refunds for past, current, and future cost of utilities. Their service costs you nothing until you receive these benefits in the form of a check or credit on your bills.

Most businesses are not aware that there are reductions that are allowed based on how you use utilities. In most states the utility companies add sales tax at the bottom of your bill. However companies that use the energy for manufacturing are not required to pay sales tax on that portion of their utility bill. They are required to pay the tax on energy used for lighting or for heating or cooling the building. In other words, the energy used to heat your oven is not subject to taxation, but the energy used to heat your office space and your retail area is.

How are we supposed to be able to figure all this out? The easiest way is by using a company like SRR. They will review your past utility bills, assess your operation to see how energy is being used and submit a request to your state to have energy used for manufacturing refunded to you. That portion will be paid back to you by a check or a credit on your bill. For their services SRR usually gets a 50% share of the credit you receive, but as part of the program SRR will only charge RBA members 40%.